{"product_id":"harnessing-the-power-at-your-fingertips-a-leaders-guide-to-b2b-marketing-communications-paperback","title":"Harnessing the Power at Your Fingertips: A Leader's Guide to B2B Marketing Communications - Paperback","description":"\u003cp\u003eby \u003cb\u003eDominic Walters\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour quick-read guide to the power of marketing communications and why it is so important to your strategy and business. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWithout the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNo matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Growing and protecting your business's reputation\u003c\/p\u003e\u003cp\u003e- The power of a symbiotic relationship between marketing communication and sales\u003c\/p\u003e\u003cp\u003e- The significance of building an army of advocates, both in-house and out-of-house\u003c\/p\u003e\u003cp\u003e- How to use agencies effectively in a world where old approaches to branding and advertising no longer work\u003c\/p\u003e\u003cp\u003e- Getting value for money from your marketing communications \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 86\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.23 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 08, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42100535591047,"sku":"9781838348809","price":20.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/a0afcb066162e8380cb064cff5555868.webp?v=1732385700","url":"https:\/\/booksby.splitshops.com\/products\/harnessing-the-power-at-your-fingertips-a-leaders-guide-to-b2b-marketing-communications-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}