{"product_id":"historicising-transmedia-storytelling-early-twentieth-century-transmedia-story-worlds-paperback","title":"Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds - Paperback","description":"\u003cp\u003eby \u003cb\u003eMatthew Freeman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTracing the industrial emergence of transmedia storytelling--typically branded a product of the contemporary digital media landscape--this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMatthew Freeman\u003c\/strong\u003e is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of \u003ci\u003eIndustrial Approaches to Media \u003c\/i\u003e(2016), and the co-author of \u003ci\u003eTransmedia Archaeology\u003c\/i\u003e (2014). \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42164215218311,"sku":"9780367884710","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/dd49e058f2a1d91e5db019ba7e58e2eb.webp?v=1733303873","url":"https:\/\/booksby.splitshops.com\/products\/historicising-transmedia-storytelling-early-twentieth-century-transmedia-story-worlds-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}