{"product_id":"how-star-wars-conquered-the-universe-the-past-present-and-future-of-a-multibillion-dollar-franchise-paperback","title":"How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChris Taylor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and 37 billion later, \u003ci\u003eStar Wars\u003c\/i\u003e -- related products outnumber human beings, a growing stormtrooper army spans the globe, and \"Jediism\" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of \u003ci\u003eStar Wars\u003c\/i\u003e -- its influences and impact, the controversies it has spawned, its financial growth and long-term prospects -- has never been told. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eHow Star Wars Conquered the Universe\u003c\/i\u003e, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how \u003ci\u003eStar Wars\u003c\/i\u003e has attracted and inspired so many fans for so long. \u003cp\u003e\u003c\/p\u003e Since the first film's release in 1977, Taylor shows, \u003ci\u003eStar Wars\u003c\/i\u003e has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and \u003ci\u003eEpisode VII\u003c\/i\u003e on the horizon, it looks like \u003ci\u003eStar Wars\u003c\/i\u003e is just getting started. \u003cp\u003e\u003c\/p\u003e An energetic, fast-moving account of this creative and commercial phenomenon, \u003ci\u003eHow Star Wars Conquered the Universe\u003c\/i\u003e explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base -- and why it will be galvanizing our imaginations and minting money for generations to come.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eChris Taylor\u003c\/b\u003e is the deputy editor of Mashable, one of the world's largest independent news websites. He has covered the intersection of business and culture for two decades as a writer and editor for \u003ci\u003eTime, Business 2.0, Fortune Small Business\u003c\/i\u003e, and \u003ci\u003eFast Company\u003c\/i\u003e. He is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 512\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 8.2 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44714159931527,"sku":"9780465049899","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/Np-r_STrth9780465049899.webp?v=1779583815","url":"https:\/\/booksby.splitshops.com\/products\/how-star-wars-conquered-the-universe-the-past-present-and-future-of-a-multibillion-dollar-franchise-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}