{"product_id":"i-cant-believe-i-lived-the-whole-thing-a-memoir-from-the-golden-age-of-advertising-paperback","title":"I Can't Believe I Lived the Whole Thing: A Memoir From the Golden Age of Advertising - Paperback","description":"\u003cp\u003eby \u003cb\u003eHowie Cohen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHis famous Alka Seltzer TV commercials had the whole world saying, \"I can't believe I ate the whole thing\" and \"Try it, you'll like it.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like \"the dumb shoe\" and \"the exploding clown\"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eI Can't Believe I Lived the Whole Thing\u003c\/i\u003e chronicles Howie's personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 8.5 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42161802772615,"sku":"9780692081228","price":20.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e74d6ea36f598385b8d42305685ed533.webp?v=1733284093","url":"https:\/\/booksby.splitshops.com\/products\/i-cant-believe-i-lived-the-whole-thing-a-memoir-from-the-golden-age-of-advertising-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}