{"product_id":"in-search-of-the-wild-tofurky-how-a-business-misfit-pioneered-plant-based-foods-before-they-were-cool-hardcover","title":"In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSeth Tibbott\u003c\/b\u003e (Author), \u003cb\u003eSteve Richardson\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Success doesn't happen overnight. Except for Seth Tibbott, to whom it does--but only after fifteen years of intrepid failure. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. \u003cp\u003e\u003c\/p\u003e Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product--tempeh--he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. \u003cp\u003e\u003c\/p\u003e Thus Tibbott discovered the \"secret sauce\" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e proves that a good idea can change the world \u003ci\u003eand\u003c\/i\u003e make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle. \u003cp\u003e\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 7.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42769343512711,"sku":"9781635766530","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e341a27be133374089a2a244e60071a3.webp?v=1749110708","url":"https:\/\/booksby.splitshops.com\/products\/in-search-of-the-wild-tofurky-how-a-business-misfit-pioneered-plant-based-foods-before-they-were-cool-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}