{"product_id":"international-marketing-paperback","title":"International Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDaniel W. Baack\u003c\/b\u003e (Author), \u003cb\u003eBarbara Czarnecka\u003c\/b\u003e (Author), \u003cb\u003eDonald Baack\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in its second edition, \u003cem\u003eInternational Marketing\u003c\/em\u003e continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.\u003c\/p\u003e \u003cp\u003eThe authors discuss five key factors that impact any international marketing venture - culture, language, political\/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.\u003c\/p\u003e \u003cp\u003eThe book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.\u003c\/p\u003e \u003cp\u003eNew to the second edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMore global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka\u003c\/li\u003e \u003cli\u003eBrand new chapter on Culture \u0026amp; Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries\u003c\/li\u003e \u003cli\u003eNew coverage of digital advances and social media marketing\u003c\/li\u003e \u003cli\u003eUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography\u003c\/li\u003e \u003cli\u003eAdditional videos supplementing the comprehensive online resource package for students and lecturers\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003c\/ul\u003e \u003cp\u003eA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDaniel W. Baack\u003c\/strong\u003e is an Assistant Professor of Marketing at the University of Denver. \u003cbr\u003e \u003cstrong\u003eDonald Baack\u003c\/strong\u003e holds the rank of University Professor of Management at Pittsburg State University.\u003cbr\u003e \u003cstrong\u003eBarbara Czarnecka\u003c\/strong\u003e is Senior Lecturer in Marketing at the University of Bedfordshire.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 672\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 10.4 x 7.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 20, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44564930920583,"sku":"9781506389226","price":230.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/fMX8POU6fn9781506389226.webp?v=1778010618","url":"https:\/\/booksby.splitshops.com\/products\/international-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}