{"product_id":"international-strategic-management-of-brands-and-online-firms-essays-on-perceived-brand-globalness-endorsed-branding-and-e-commerce-firms-internat-paperback","title":"International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat - Paperback","description":"\u003cp\u003eby \u003cb\u003eCarolina Sinning\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the author \u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCarolina Sinning\u003c\/b\u003e worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCarolina Sinning\u003c\/b\u003e worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 226\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 02, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42120642756743,"sku":"9783658380496","price":178.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/a7ade35d81b1acf93a03ccd17904e051.webp?v=1732548492","url":"https:\/\/booksby.splitshops.com\/products\/international-strategic-management-of-brands-and-online-firms-essays-on-perceived-brand-globalness-endorsed-branding-and-e-commerce-firms-internat-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}