{"product_id":"intrabranding-the-keystone-of-corporate-agility-paperback","title":"Intrabranding: The Keystone of Corporate Agility - Paperback","description":"\u003cp\u003eby \u003cb\u003eMarc H. Rudov\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBranding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The \u003cem\u003eonly\u003c\/em\u003e remedy is \u003cem\u003eintrabranding\u003c\/em\u003e: continuously selling and enforcing your corporate brand \u003cem\u003einside \u003c\/em\u003eyour enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. \u003cem\u003eNo \u003c\/em\u003eenterprise can succeed at branding without \u003cem\u003efirst\u003c\/em\u003e excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMarc Rudov, branding advisor to CEOs and author of \u003cem\u003eBrand Is Destiny: The Ultimate Bottom Line\u003c\/em\u003e and \u003cem\u003eBe Unique or Be Ignored: The CEO's Guide to Branding\u003c\/em\u003e, warns every chief exec: If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled! \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 11, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42102194765959,"sku":"9780974501772","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/b7e71a8c6563bca6e49fb39b60b89f38.webp?v=1732401342","url":"https:\/\/booksby.splitshops.com\/products\/intrabranding-the-keystone-of-corporate-agility-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}