{"product_id":"launchcode-ai-pharma-and-the-next-frontier-volume-2-the-commercial-ai-playbook-paperback","title":"Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLarry Mickelberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVolume 2: The Commercial AI Playbook \u003c\/strong\u003ereveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44196327784583,"sku":"9781968615024","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/QAxRHz9J2D9781968615024.webp?v=1773449416","url":"https:\/\/booksby.splitshops.com\/products\/launchcode-ai-pharma-and-the-next-frontier-volume-2-the-commercial-ai-playbook-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}