{"product_id":"lead-the-category-the-secrets-of-franchising-and-business-success-paperback","title":"Lead the Category!: The Secrets of Franchising and Business Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eStan Berenbaum\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.\u003c\/p\u003e\u003cp\u003e Valuable information about...\u003c\/p\u003e\u003cp\u003e ● The problem with your mission statement\u003cbr\u003e ● Why transparency is not your goal\u003cbr\u003e ● What \"jail breaks\" have to do with your franchise relationship\u003cbr\u003e ● The three rules of employment\u003cbr\u003e ● The sure-fire rapid advancement strategy\u003cbr\u003e ● Why you should be concerned if you are taking care of your numbers\u003cbr\u003e ● The characteristics of great category leaders\u003cbr\u003e ● The best definition of franchising\u003cbr\u003e ● Why you should forget trust, sort of\u003cbr\u003e ● Why (+1) + (-1) does not equal 0\u003cbr\u003e ● What empty airline seats have to do with your business\u003cbr\u003e ● What to do if your franchisees have formed an independent franchise association\u003cbr\u003e ● The franchise convention success formula\u003c\/p\u003e\u003cp\u003e Learn the secrets of franchising and business success and Lead the Category!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 08, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42169368805511,"sku":"9781440132285","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/f8f37ad9bd0f2681d58321f9125e71ca.webp?v=1733341201","url":"https:\/\/booksby.splitshops.com\/products\/lead-the-category-the-secrets-of-franchising-and-business-success-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}