{"product_id":"learning-social-media-analytics-with-r-transform-data-from-social-media-platforms-into-actionable-business-insights-paperback","title":"Learning Social Media Analytics with R: Transform data from social media platforms into actionable business insights - Paperback","description":"\u003cp\u003eby \u003cb\u003eRaghav Bali\u003c\/b\u003e (Author), \u003cb\u003eDipanjan Sarkar\u003c\/b\u003e (Author), \u003cb\u003eTushar Sharma\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTap into the realm of social media and unleash the power of analytics for data-driven insights using R\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA practical guide written to help leverage the power of the R eco-system to extract, process, analyze, visualize and model social media data\u003c\/li\u003e \u003cli\u003eLearn about data access, retrieval, cleaning, and curation methods for data originating from various social media platforms.\u003c\/li\u003e \u003cli\u003eVisualize and analyze data from social media platforms to understand and model complex relationships using various concepts and techniques such as Sentiment Analysis, Topic Modeling, Text Summarization, Recommendation Systems, Social Network Analysis, Classification, and Clustering.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eBook Description\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data.\u003c\/p\u003e \u003cp\u003eThe book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to tap into data from diverse social media platforms using the R ecosystem\u003c\/li\u003e \u003cli\u003eUse social media data to formulate and solve real-world problems\u003c\/li\u003e \u003cli\u003eAnalyze user social networks and communities using concepts from graph theory and network analysis\u003c\/li\u003e \u003cli\u003eLearn to detect opinion and sentiment, extract themes, topics, and trends from unstructured noisy text data from diverse social media channels\u003c\/li\u003e \u003cli\u003eUnderstand the art of representing actionable insights with effective visualizations\u003c\/li\u003e \u003cli\u003eAnalyze data from major social media channels such as Twitter, Facebook, Flickr, Foursquare, Github, StackExchange, and so on\u003c\/li\u003e \u003cli\u003eLearn to leverage popular R packages such as ggplot2, topicmodels, caret, e1071, tm, wordcloud, twittR, Rfacebook, dplyr, reshape2, and many more\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 394\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 29, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42108300656775,"sku":"9781787127524","price":83.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/20c82368c6481b5eea42caa916a389e1.webp?v=1732464513","url":"https:\/\/booksby.splitshops.com\/products\/learning-social-media-analytics-with-r-transform-data-from-social-media-platforms-into-actionable-business-insights-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}