{"product_id":"loyalty-programs-the-complete-guide-paperback","title":"Loyalty Programs: The Complete Guide - Paperback","description":"\u003cp\u003eby \u003cb\u003eStacey Lyons\u003c\/b\u003e (Author), \u003cb\u003eScott Harrison\u003c\/b\u003e (Author), \u003cb\u003eMax Savransky\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e (2nd Edition) is the most comprehensive book on loyalty program theory and practice available.\u003c\/b\u003e It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003ePraise for \u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended.\"\u003cbr\u003e\u003cb\u003eTim Mason, CEO of Eagle Eye and former Tesco\u003c\/b\u003e\u003cb\u003e CMO and founder of Clubcard\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"An outstanding guide, not only to the mechanics and economics of loyalty programs, but to the behavioural thinking behind loyalty strategy. Having been involved in the loyalty industry for many years, I found it a fascinating source of historical context, a great overview of the industry today, and a practical roadmap to the key drivers of customer value across a range of loyalty program types. A must-have for anyone in the industry.\"\u003cbr\u003e\u003cb\u003eNeil Thompson, former CEO, Velocity\u003c\/b\u003e\u003cb\u003e Frequent Flyer\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e is one of the most thorough resources for loyalty and loyalty programs. It's practical, pragmatic and comprehensively covers all aspects of loyalty from history to psychology through to program design and operating models including commercials. There is something for every loyalty professional in this book - from emerging loyalty marketers through to senior stakeholders and decision makers.\"\u003cbr\u003e\u003cb\u003eLizzy Ryley, CEO, Loyalty NZ\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). \u003cp\u003e\u003c\/p\u003eIt features: \u003cul\u003e\n\u003cli\u003eThe history of loyalty programs\u003c\/li\u003e\n\u003cli\u003eDo loyalty programs work? An academic research review\u003c\/li\u003e\n\u003cli\u003eThe eight essential principles of a best-practice loyalty program\u003c\/li\u003e\n\u003cli\u003eLoyalty psychology, biases, and heuristics\u003c\/li\u003e\n\u003cli\u003eLoyalty program design frameworks and rewards\u003c\/li\u003e\n\u003cli\u003eGames and gamification\u003c\/li\u003e\n\u003cli\u003eBusiness-to-business (B2B) loyalty program approaches\u003c\/li\u003e\n\u003cli\u003eLoyalty technology, emerging capabilities and Web3 loyalty\u003c\/li\u003e\n\u003cli\u003eMember data capture, analysis, and usage\u003c\/li\u003e\n\u003cli\u003eLoyalty marketing and member lifecycle management\u003c\/li\u003e\n\u003cli\u003eCommercial modelling, benefits and considerations\u003c\/li\u003e\n\u003cli\u003eSecurity and fraud risks and mitigations, and legal considerations\u003c\/li\u003e\n\u003cli\u003eLoyalty program operations\u003c\/li\u003e\n\u003cli\u003eThe future of loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty \u0026amp; Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e was co-created by Loyalty \u0026amp; Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty \u0026amp; Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLoyalty Programs: The Complete Guide\u003c\/i\u003e also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 580\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.17 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":41863572816007,"sku":"9780645211535","price":52.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ed6cf11beed39e53f0af87104389ecdf.webp?v=1734081450","url":"https:\/\/booksby.splitshops.com\/products\/loyalty-programs-the-complete-guide-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}