{"product_id":"lubricant-marketing-selling-and-key-account-management-paperback","title":"Lubricant Marketing, Selling, and Key Account Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eR. David Whitby\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, \u003ci\u003eLubricant Marketing, Selling, and Key Account Management \u003c\/i\u003efills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCovers how and why people and companies buy lubricants. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eInstructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDetails how to identify specific target market segments and sell to key lubricant accounts. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDiscusses how to forecast future demand for lubricants in all types of global markets. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDavid Whitby is Chief Executive of Pathmaster Marketing Ltd, a business development consultancy for the international downstream oil, gas and energy industries, which he founded in 1992. Pathmaster Marketing has advised clients in the UK, France, Germany, Belgium, Denmark, Poland, Hungary, Russia, the US, Canada, Israel, Saudi Arabia, Iran, South Africa, Brazil, Singapore, Malaysia, Thailand and Australia on business planning, business strategy, market development and technology commercialisation. Specialist sectors include lubricants, fuels, new energies and speciality chemicals.\u003c\/p\u003e \u003cp\u003eAn Australian by birth, David began his career with British Petroleum, as a process chemist in a refinery in Western Australia. He worked for BP for 22 years in a number of management positions, including Marketing and Business Development Manager at Kalsep (an advanced separations company), Business Manager at BP Ventures, Project Leader for Industrial Lubricants at BP Research and Marketing Services Officer at Duckhams Oils.\u003c\/p\u003e \u003cp\u003eDavid was Programme Director for Lubricants Courses at the Oxford Princeton Programme and he ran the Advanced Lubrication Training Programme for the UK Lubricants Association. He has written numerous papers and articles on lubricants, has chaired and lectured to international conferences and directed over 120 training lubricants courses in more than 30 countries. He writes the bimonthly \"Worldwide\" column for Tribology and Lubrication Tribology, published by the US Society of Tribologists and Lubrication Engineers.\u003c\/p\u003e \u003cp\u003eIn addition to running Pathmaster Marketing, David was Non-Executive Chairman of Microbial Solutions Ltd., a start-up from the University of Oxford, from 2007 to 2015, and a Non-Executive Director of the Sonic Development Company Ltd., from 1998 to 2003. His books \"Lubricant Blending and Quality Assurance\" and \"Lubricant Analysis and Condition Monitoring\" are published by CRC Press.\u003c\/p\u003e \u003cp\u003eDavid has lived in Woking, Surrey, United Kingdom, for more than 38 years and is married with two daughters and four grandchildren.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 04, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44555848876167,"sku":"9781032331478","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/T31qdD2pff9781032331478.webp?v=1781731467","url":"https:\/\/booksby.splitshops.com\/products\/lubricant-marketing-selling-and-key-account-management-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}