{"product_id":"luxury-marketing-develop-innovative-marketing-strategies-for-luxury-brands-paperback","title":"Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKent Le\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eLuxury Marketing\u003c\/i\u003e\u003c\/b\u003e gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by \u003cb\u003eKent Lee\u003c\/b\u003e, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience. \u003cp\u003e\u003c\/p\u003eThis textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets. \u003cp\u003e\u003c\/p\u003eDesigned to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes: \u003cbr\u003e- Definitions and frameworks that distinguish luxury from premium branding\u003cbr\u003e- Guidance on integrating heritage, innovation, and sustainability in strategy\u003cbr\u003e- Exploration of consumer psychology and the creation of brand desire\u003cbr\u003e- Key concept boxes, review questions, and applied exercises for classroom use\u003cbr\u003e- Online lecturer resources, including PowerPoint slides and instructor manuals \u003cp\u003e\u003c\/p\u003eWhether studying luxury marketing or preparing for a professional role in brand management, \u003cb\u003e\u003ci\u003eLuxury Marketing\u003c\/i\u003e\u003c\/b\u003e equips students with the insight and confidence to navigate the evolving world of luxury.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKhuong Minh Le\u003c\/b\u003e, professionally known as \u003cb\u003eKent Le\u003c\/b\u003e, is a senior lecturer and course leader for the MA International Fashion Business with Marketing Management and Luxury Branding pathways at the University of East London, UK. He also teaches, guest speaks, and externally examines Fashion \u0026amp; Luxury Business courses at Condé Nast College of Design (UK), Domus Academy (Italia), Amsterdam Fashion Academy (The Netherlands), Beacon College (Singapore) and Fordham University New York (USA). He has also had roles at Burberry, Westfield, and Inditex Group, and provided consultancy work for Catwalk Group, Devotion Diamonds and Petit Tribe.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44043568873607,"sku":"9781398624054","price":79.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/QmvDPBshJ_9781398624054.webp?v=1772686209","url":"https:\/\/booksby.splitshops.com\/products\/luxury-marketing-develop-innovative-marketing-strategies-for-luxury-brands-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}