{"product_id":"making-cinelandia-american-films-and-mexican-film-culture-before-the-golden-age-paperback","title":"Making Cinelandia: American Films and Mexican Film Culture Before the Golden Age - Paperback","description":"\u003cp\u003eby \u003cb\u003eLaura Isabel Serna\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this \"\u003ci\u003eYanqui\u003c\/i\u003e invasion\" would turn Mexico into a cultural vassal of the United States. In \u003ci\u003eMaking Cinelandia\u003c\/i\u003e, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to construct a national film culture. Drawing on extensive archival research, Serna explores the popular experience of cinemagoing from the perspective of exhibitors, cinema workers, journalists, censors, and fans, showing how Mexican audiences actively engaged with American films to identify more deeply with Mexico. \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLaura Isabel Serna is Assistant Professor of Critical Studies in the School of Cinematic Arts at the University of Southern California. \u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.2 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 28, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130382094471,"sku":"9780822356530","price":46.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ff679979c52678e76667af95ed5434fa.webp?v=1732610332","url":"https:\/\/booksby.splitshops.com\/products\/making-cinelandia-american-films-and-mexican-film-culture-before-the-golden-age-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}