{"product_id":"managing-the-smart-revolution-in-tourism-firms-innovation-and-value-creation-in-the-era-of-data-hardcover","title":"Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data - Hardcover","description":"\u003cp\u003eby \u003cb\u003eFrancisco Javier Navarro-Meneses\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSmart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. \u003cp\u003e\u003c\/p\u003eThis practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eInclude real-life cases to illustrate to the reader the true dimension of the \"smart\" phenomenon and the new frontiers that are yet to open in the coming years\u003c\/li\u003e\n\u003cli\u003eBring together the knowledge and experience of leading experts from academia, the tourism sector, and technology companies, who reveal in a unified way the fundamental points your organization must consider in the path towards being smarter\u003c\/li\u003e\n\u003cli\u003eCreate a practical knowledge tool that allows getting the most out of Smart Technologies, its products, and future trends, while learning how to make them a competitive tool, and avoid being left behind\u003c\/li\u003e\n\u003cli\u003eFeatures full color figures and photographs\u003c\/li\u003e\n\u003c\/ul\u003eThe book will be a vital resource for Tourism practitioners, strategic planners, and policy makers as well as students of tourism marketing, management, and technology.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 08, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42171136278663,"sku":"9781789249309","price":171.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/613fc3820741c1f564f8cb9a47a0a0cd.webp?v=1733353374","url":"https:\/\/booksby.splitshops.com\/products\/managing-the-smart-revolution-in-tourism-firms-innovation-and-value-creation-in-the-era-of-data-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}