{"product_id":"marketing-101-an-essential-guide-to-the-art-of-persuasion-hardcover","title":"Marketing 101: An Essential Guide to the Art of Persuasion - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Jessup\u003c\/b\u003e (Author), \u003cb\u003eJoel Jessup\u003c\/b\u003e (Author)\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJohn Jessup\u003c\/b\u003e started out in advertising in 1973 as a junior art director, moving to several different agencies including Ogilvy and Mather, where he rose to creative group head. In 1981 John started his own agency with Neill Barker. Barker Jessup and Partners traded successfully until 1986 when it merged with another agency. At Woollams, Moira Gaskin O'Malley, he helped win prestigious accounts including Virgin Atlantic and the RAC. He joined Leo Burnett in 1992 as creative director, where he worked almost every piece of business in their portfolio. He was responsible for award-winning work on the Kellogg's, McDonald's, Walt Disney, Proctor and Gamble and Unicef accounts. \u003cbr\u003e\u003cb\u003e\u003cbr\u003eJoel Jessup\u003c\/b\u003e has been a scriptwriter, show developer and author for over 20 years. Starting while he was at college in 1998 he worked primarily as a children's writer. He wrote a Goya award nominated animated feature film and has another currently in development. He also briefly worked on projects for Leo Burnett and Unicef. For two years he worked as a mentor at the School of Communication Arts 2.0. Since 2011 Joel has written seven non-fiction and fiction books and contributed research material to several others.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.6 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 04, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45547372445831,"sku":"9781398868434","price":18.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/msW0zow31V9781398868434.webp?v=1786949422","url":"https:\/\/booksby.splitshops.com\/products\/marketing-101-an-essential-guide-to-the-art-of-persuasion-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}