{"product_id":"marketing-5-0-the-role-of-human-mimicking-technology-hardcover","title":"Marketing 5.0: The Role of Human-Mimicking Technology - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAjay Kumar\u003c\/b\u003e (Editor), \u003cb\u003eM. D. Ciddikie\u003c\/b\u003e (Editor), \u003cb\u003eAnil Kumar Kashyap\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing 5.0: The Role of Human-Mimicking Technology\u003c\/em\u003e focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAjay Kumar\u003c\/strong\u003e, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eM D Ciddikie\u003c\/strong\u003e, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAnil Kumar Kashyap\u003c\/strong\u003e, Associate Professor, Department of Himachal Pradesh Kendriya Vishwavidyalaya Business School, Central University of Himachal Pradesh, Dharamshala, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHafiz Wasim Akram\u003c\/strong\u003e, Assistant Professor, Department of Marketing \u0026amp; Entrepreneurship, College of Commerce \u0026amp; Business Administration, Dhofar University, Salalah, Oman\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 14, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43269001543815,"sku":"9781837978168","price":188.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/vVrPugbuK19781837978168.webp?v=1759873807","url":"https:\/\/booksby.splitshops.com\/products\/marketing-5-0-the-role-of-human-mimicking-technology-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}