{"product_id":"marketing-and-gamification-applications-challenges-and-ethics-paperback","title":"Marketing and Gamification: Applications, Challenges, and Ethics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSahil Gupta\u003c\/b\u003e (Editor), \u003cb\u003eRazia Nagina\u003c\/b\u003e (Editor), \u003cb\u003eMandakini Paruthi\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.\u003c\/p\u003e\u003cp\u003eIn this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.\u003c\/p\u003e\u003cp\u003eThis volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSahil Gupta\u003c\/b\u003e is Associate Professor at the Jaipuria School of Business, Ghaziabad, Uttar Pradesh, India, and Guest Associate Professor at UCSI University, Kuala Lumpur, Malaysia.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRazia Nagina\u003c\/b\u003e is Associate Professor at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMandakini Paruthi\u003c\/b\u003e is Assistant Professor at IBS Hyderabad, IFHE University, Hyderabad, Telangana, India.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGaurav Gupta\u003c\/b\u003e is Assistant Professor at Amity University, Greater Noida, Uttar Pradesh, India.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45646762377351,"sku":"9781032694214","price":105.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/AaZO8SDcoO9781032694214.webp?v=1787187012","url":"https:\/\/booksby.splitshops.com\/products\/marketing-and-gamification-applications-challenges-and-ethics-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}