{"product_id":"marketing-communications-on-the-job-how-to-establish-a-marketing-and-communications-department-from-scratch-paperback","title":"Marketing \u0026 Communications On The Job: How to Establish a Marketing and Communications Department from Scratch - Paperback","description":"\u003cp\u003eby \u003cb\u003eMarwa Kaabour\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAre you looking to establish a marketing and communications department from scratch?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eAre you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? \u003cbr\u003e\u003cp\u003eRegardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAuthor Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDiscover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe world is changing at a rapid speed, and the lines between marketing and communications are blurring. \u003c\/p\u003e\u003cp\u003eBudgets are shrinking, but expectations are expanding. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eConsider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eFirst Impressions Framework\u003c\/strong\u003e will be guide you on how to draw observations on three key areas in the business prior to joining. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe View From The Top Framework \u003c\/strong\u003ewill guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. \u003cstrong\u003eThe View From The Bottom Framework \u003c\/strong\u003eguides you to\u003cstrong\u003e \u003c\/strong\u003ecomplete your exploration from the bottom of the company and its customers. \u003cstrong\u003eThe View\u003c\/strong\u003e \u003cstrong\u003ein Numbers Framework\u003c\/strong\u003e shows you how to understand the company's financial structure and marketing budgets. \u003cstrong\u003eEnvisioning Your Department \u003c\/strong\u003echapter will help you identify challenges on hand and how to match the right marcomms solution to them. \u003cstrong\u003eThe Team That Will Get You There\u003c\/strong\u003e chapter and will guide you on how to build a winning marcomms team. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42125203472519,"sku":"9781761240737","price":41.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c9225566d96fff2fae03f98593490466.webp?v=1732575907","url":"https:\/\/booksby.splitshops.com\/products\/marketing-communications-on-the-job-how-to-establish-a-marketing-and-communications-department-from-scratch-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}