{"product_id":"marketing-intelligence-part-a-understanding-customers-in-the-era-of-digitalization-hardcover","title":"Marketing Intelligence, Part a: Understanding Customers in the Era of Digitalization - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMudita Sinha\u003c\/b\u003e (Editor), \u003cb\u003eArabinda Bhandari\u003c\/b\u003e (Editor), \u003cb\u003eSamant Shant Priya\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the fast-paced world of digitalization, understanding customers has never been more critical--or more challenging. \u003cem\u003eMarketing Intelligence, Part A: Understanding Customers in the Era of Digitalization\u003c\/em\u003e takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.\u003c\/p\u003e \u003cp\u003eThis book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.\u003c\/p\u003e \u003cp\u003eWith a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.\u003c\/p\u003e \u003cp\u003eWhether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, \u003cem\u003eMarketing Intelligence, Part A: Understanding Customers in the Era of Digitalization\u003c\/em\u003e provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMudita Sinha\u003c\/strong\u003e, Associate Professor, Christ University Bangalore, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eArabinda Bhandari\u003c\/strong\u003e, Associate Professor, Sarala Birla University, Ranchi, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSamant Shant Priya\u003c\/strong\u003e, Lal Bahadur Shastri Institute of Management, Delhi, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSajal Kabiraj, \u003c\/strong\u003eFaculty of Business and Hospitality Management at LAB University of Applied Sciences, Finland. \u003cstrong\u003e\u003cbr\u003e \u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43323841020039,"sku":"9781835494196","price":188.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/bHCahr8vtD9781835494196.webp?v=1760593810","url":"https:\/\/booksby.splitshops.com\/products\/marketing-intelligence-part-a-understanding-customers-in-the-era-of-digitalization-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}