{"product_id":"marketing-lessons-from-the-grateful-dead-paperback","title":"Marketing Lessons from the Grateful Dead - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Meerman Scott\u003c\/b\u003e (Author), \u003cb\u003eBrian Halligan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Grateful Dead-rock legends, marketing pioneers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away \"freemium\" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.\u003c\/p\u003e \u003cp\u003eWritten by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, \u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, \"lose control\" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE GRATEFUL DEAD--ROCK LEGENDS, MARKETING PIONEERS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Demand everything. Expect nothing.\"\u003cbr\u003e--\u003cb\u003eBill Kreutzmann, cofounder and drummer, the Grateful Dead\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I miss Jerry. And I wonder ... is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice.\"\u003cbr\u003e--\u003cb\u003eSeth Godin, author of \u003ci\u003eLinchpin, \u003c\/i\u003e blogger, Deadhead\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set.\"\u003cbr\u003e--\u003cb\u003eBill Walton, basketball legend and Deadhead\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away \"freemium\" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.\u003c\/p\u003e \u003cp\u003eWritten by marketing gurus and lifelong Deadheads DAVID MEERMAN SCOTT and BRIAN HALLIGAN, \u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, \"lose control\" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Meerman Scott (WebInkNow.com; Lexington, MA)\u003c\/b\u003e is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award-winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's \u003ci\u003eEffective Marketing Programs\u003c\/i\u003e seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBrian Halligan (hubspot.com\/bhalligan; Cambridge, MA)\u003c\/b\u003e is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to \"get found\" by qualified prospects and convert more of them into leads and customers. His blog, \u003cb\u003eblog.hubspot.com\u003c\/b\u003e, ranks as one of the world's top 100 marketing blogs, according to \u003ci\u003eAdAge Magazine\u003c\/i\u003e. Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 8.44 x 5.58 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43555747528839,"sku":"9781394378012","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/iM7zlj2Bvk9781394378012.webp?v=1764834914","url":"https:\/\/booksby.splitshops.com\/products\/marketing-lessons-from-the-grateful-dead-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}