{"product_id":"marketing-paperback-5","title":"Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul Baines\u003c\/b\u003e (Author), \u003cb\u003ePaolo Antonetti\u003c\/b\u003e (Author), \u003cb\u003eSara Rosengren\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow does Google support organizations in their transformation to digital marketing? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow does the International Food Waste Coalition influence more sustainable behaviour? \u003cp\u003e\u003c\/p\u003eHow did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? \u003cp\u003e\u003c\/p\u003eWith insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. \u003cp\u003e\u003c\/p\u003eFounded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley \u0026amp; Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. \u003cp\u003e\u003c\/p\u003eReview and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. \u003cp\u003e\u003c\/p\u003eAn exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. \u003cp\u003e\u003c\/p\u003eiMarketing\/i is the complete package for any introductory marketing module. \u003cp\u003e\u003c\/p\u003eThis book is accompanied by the following online resources. \u003cp\u003e\u003c\/p\u003eiFor everyone: \/i\u003cbr\u003eBank of case studies\u003cbr\u003ePractitioner insight videos\u003cbr\u003eCareer insight videos\u003cbr\u003eLibrary of video links \u003cp\u003e\u003c\/p\u003eiFor students: \/i\u003cbr\u003eKey concept videos\u003cbr\u003eAuthor audio podcasts\u003cbr\u003eMultiple-choice questions\u003cbr\u003eFlashcard glossary\u003cbr\u003eInternet activities\u003cbr\u003eResearch insights\u003cbr\u003eWeb links \u003cp\u003e\u003c\/p\u003eiFor lecturers: \/i\u003cbr\u003ePowerPoint slides\u003cbr\u003eTest bank\u003cbr\u003eEssay questions\u003cbr\u003eTutorial activities\u003cbr\u003eDiscussion question pointers\u003cbr\u003eFigures and tables from the book\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaul Baines, Paolo Antonetti, Sara Rosengren \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePaul Baines is Professor of Political Marketing and Associate Dean (Business \u0026amp; Civic Engagement) at the University of Leicester School of Business, UK. \u003cp\u003e\u003c\/p\u003eSara Rosengren is Professor of Marketing and Head of the Center for Retailing at the Stockholm School of Economics, Sweden. \u003cp\u003e\u003c\/p\u003ePaolo Antonetti is Professor of Marketing and Director of the Global Executive MBA at Neoma Business School, France.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 784\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.23 x 10.37 x 7.71 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 30, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44563858325639,"sku":"9780192893468","price":205.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/baCJsz3G5g9780192893468.webp?v=1777996975","url":"https:\/\/booksby.splitshops.com\/products\/marketing-paperback-5","provider":"Books by splitShops","version":"1.0","type":"link"}