{"product_id":"marketing-revealed-challenging-the-myths-paperback","title":"Marketing Revealed: Challenging the Myths - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Burgers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWILLEM BURGERS is a faculty member at CEIBS, the China Europe International Business School in Shanghai; he also holds the Bayer Chair in Strategy and Marketing. He teaches marketing and strategy both in (E)MBA and in executive education programs, including joint programs with the Harvard Business School and Columbia University in New York. His academic research is in the areas of marketing, strategy, and international business. His publications have appeared in the \u003cem\u003eStrategic Management Journal\u003c\/em\u003e, the \u003cem\u003eCalifornia Management Review\u003c\/em\u003e, the \u003cem\u003eJournal of Organizational Behavior\u0026amp; Human Decision Processes\u003c\/em\u003e, and the \u003cem\u003eChina Business Review. \u003cbr\u003e\u003c\/em\u003e \u003cbr\u003eBurgers has worked for several companies including Philips NV in Holland and Switzerland, and Toledo Scale in the United States. He has consulted with and designed and delivered in-company special executive education programmes for a number of companies, both in China and worldwide, including Kodak, Lufthansa, Novartis, LVMH, BASF, GE, Digital China, Siemens, HP, Nokia, and Lenovo. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 07, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43774365859975,"sku":"9781349358915","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/TAEuwYW5809781349358915.webp?v=1769172752","url":"https:\/\/booksby.splitshops.com\/products\/marketing-revealed-challenging-the-myths-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}