{"product_id":"markets-never-forget-but-people-do-hardcover","title":"Markets Never Forget (But People Do): How Your Memory Is Costing You Money--And Why This Time Isn't Different - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKenneth L. Fisher\u003c\/b\u003e (Author), \u003cb\u003eLara W. Hoffmans\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003eSir John Templeton, legendary investor, was famous for saying, \"The four most dangerous words in investing are, 'This time it's different.'\" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMarkets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different\u003c\/i\u003e, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do so many investors make the same mistakes repeatedly--being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct--humans have evolved that way to better cope with the problems of survival. But for the complex and often counterintuitive world of investing, it causes serious errors. \u003c\/p\u003e \u003cp\u003e\"This time it's different\" are the four most expensive words in the English language (according to investing legend Sir John Templeton). Yet many investors routinely fall into the trap of thinking \"now\" (whenever \"now\" is) is \u003ci\u003edifferent\u003c\/i\u003e somehow. In \u003ci\u003eMarkets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different, \u003c\/i\u003e four-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ken Fisher shows readers how their memories play (often costly) tricks on them--and how they can combat their faulty memories with just a bit of history. \u003c\/p\u003e\u003cp\u003eThis isn't to say history repeats itself perfectly. It doesn't--but a recession is a recession. Some are vastly worse than others--but investors have lived through them before. Credit crises aren't new, nor are bear markets--or bull markets. Geopolitical tension is as old as mankind, as is war and even terrorist attacks. Understanding how investors have reacted to similar past events can help guide investors in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what's ahead. \u003c\/p\u003e\u003cp\u003eIn this book, Fisher takes aim at some major market memory mishaps--like the idea stocks have become inherently more volatile or that wildly above- or below-average returns are abnormal. He shows how, early in every recovery, investors don't believe in it--often at a huge cost. And he shows how, in investing, ideology is deadly. Most important, he teaches how you can use history as one powerful tool to help begin reducing your error rate and help begin getting better investing results.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKEN FISHER\u003c\/b\u003e is best known for his prestigious \"Portfolio Strategy\" column in \u003ci\u003eForbes\u003c\/i\u003e magazine, where his over 27-year tenure of high-profile calls makes him the fourth longest-running columnist in \u003ci\u003eForbes\u003c\/i\u003e's 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, \u003ci\u003eInvestment Advisor\u003c\/i\u003e magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning \"Cognitive Biases in Market Forecasting.\" He has also published seven previous books, including \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestsellers, \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat\u003c\/i\u003e and \u003ci\u003eDebunkery\u003c\/i\u003e, all published by Wiley. Fisher has been published, interviewed and\/or written about in many major American, British and German finance or business periodicals. He has a weekly column in \u003ci\u003eFocus Money\u003c\/i\u003e, Germany's leading weekly finance and business magazine. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eLARA HOFFMANS\u003c\/b\u003e is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co-author of the bestsellers, \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.\u003c\/i\u003e\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 9.13 x 6.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2011\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127803023495,"sku":"9781118091548","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/d266e27c5251b768e54fee00ce7f9333.webp?v=1732590774","url":"https:\/\/booksby.splitshops.com\/products\/markets-never-forget-but-people-do-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}