{"product_id":"media-management-a-casebook-approach-paperback","title":"Media Management: A Casebook Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eAnn Hollifield\u003c\/b\u003e (Author), \u003cb\u003eJan LeBlanc Wicks\u003c\/b\u003e (Author), \u003cb\u003eGeorge Sylvie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMedia Management: A Casebook Approach \u003c\/em\u003eprovides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.\u003c\/p\u003e\u003cp\u003eAccounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.\u003c\/p\u003e\u003cp\u003eAs a resource for students and young professionals working in media industries, \u003cem\u003eMedia Management\u003c\/em\u003e offers essential insights and guidance for succeeding in contemporary media management roles.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eC. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.\u003c\/p\u003e\u003cp\u003eJan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGeorge Sylvie\u003c\/strong\u003e is an Associate Professor in the School of Journalism at the University of Texas at Austin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWilson Lowrey\u003c\/strong\u003e is Professor and Chair in the Department of Journalism at the University of Alabama.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127495561351,"sku":"9781138901025","price":196.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/cec37a67757b82158f116cf190cbcf54.webp?v=1732588958","url":"https:\/\/booksby.splitshops.com\/products\/media-management-a-casebook-approach-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}