{"product_id":"nation-brand-soft-power-and-the-case-of-the-united-arab-emirates-paperback","title":"Nation Brand: Soft Power and the Case of the United Arab Emirates - Paperback","description":"\u003cp\u003eby \u003cb\u003eAmna Al Hammadi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFor years, countries have been leveraging so-called 'soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena.\u003c\/p\u003eThe establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 80\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.19 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42152505245831,"sku":"9789948766704","price":12.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/0cd312fa3b36d36f9ec3a3ab3dff476e.webp?v=1733214930","url":"https:\/\/booksby.splitshops.com\/products\/nation-brand-soft-power-and-the-case-of-the-united-arab-emirates-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}