{"product_id":"neuroai-winning-the-minds-of-consumers-with-neuroscience-powered-genai-hardcover","title":"Neuroai: Winning the Minds of Consumers with Neuroscience Powered Genai - Hardcover","description":"\u003cp\u003eby \u003cb\u003eA. K. Pradeep\u003c\/b\u003e (Author), \u003cb\u003eAnirudh Acharya\u003c\/b\u003e (Author), \u003cb\u003eRajat Chakravarty\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt is the most powerful revolution of this century.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eNeuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi\u003c\/i\u003e is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAi\u003c\/i\u003e combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier, ' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash \u003ci\u003eneuroAi\u003c\/i\u003e at scale in the enterprise. The focus is on \"Top Line Growth\"--build and grow revenues while exciting and winning consumers. \u003c\/p\u003e\u003cp\u003eWritten by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, \u003ci\u003eneuroAi\u003c\/i\u003e features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, \u003ci\u003eThe Buying Brain, \u003c\/i\u003e broke new ground by bringing neuroscience into marketing. \u003ci\u003eneuroAi\u003c\/i\u003e takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. \u003c\/p\u003e\u003cp\u003eThe book explores key topics including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses\u003c\/li\u003e \u003cli\u003eWhat are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of\u003c\/li\u003e \u003cli\u003eHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty\u003c\/li\u003e \u003cli\u003eHow TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs\u003c\/li\u003e \u003cli\u003eHow to create Fragrance, and Flavors using neuroAi\u003c\/li\u003e \u003cli\u003eHow a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands\u003c\/li\u003e \u003cli\u003eHow to build scalable capability in neuroAi within the enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003ci\u003eneuroAi\u003c\/i\u003e serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt is the most powerful revolution of this century.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eNeuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. We put humanity back at the center of GenAI by simply blending cutting edge neuroscience with bleeding edge GenAI. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI: Winning the Minds of Consumers with Neuroscience-Powered GenAI\u003c\/i\u003e is the master guide for anyone seeking to understand this breakthrough technology: what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI\u003c\/i\u003e combines learnings from advanced neuroscience with deep GenAI expertise and practical how-to's. This is a 'force multiplier', enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAI to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAI at scale in the enterprise. The focus is on \"Top Line Growth\"--build and grow revenues while exciting and winning consumers. \u003c\/p\u003e\u003cp\u003eThe book explores key topics including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses\u003c\/li\u003e\n\u003cli\u003eWhat are key learnings from teen brains, boomer brains, mommy brains, and middle age brains that GenAI must be aware of\u003c\/li\u003e\n\u003cli\u003eHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty\u003c\/li\u003e\n\u003cli\u003eHow TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAI to writing scripts and dialogues\u003c\/li\u003e\n\u003cli\u003eHow a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands\u003c\/li\u003e\n\u003cli\u003eHow to build scalable capability in neuroAI within the enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003ci\u003eneuroAI \u003c\/i\u003eserves as an inspiring and accessible resource for successful marketing in the Age of the Machine.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eExpert insight on harmonizing generative AI and neuroscience to succeed in business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI\u003c\/i\u003e is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today. \u003c\/p\u003e\u003cp\u003eWritten by Dr. A. K. Pradeep--one of the leading global consultants on the marriage of advanced neuroscience and marketing--and his team of experts at sensori.AI, this book explores a myriad of key topics related to successful marketing in the Age of Machine, such as how the brains of different demographics interact with generative AI in unique ways. Case studies throughout the text elucidate how different industries, from packaging, to fragrance, to music and television, are implementing generative AI tools and techniques to achieve superior business results. \u003c\/p\u003e\u003cp\u003eNo matter your level of technical expertise, \u003ci\u003eneuroAI\u003c\/i\u003e is your all-in-one guide to understanding emerging generative AI technologies and learning how to harness them to propel your organization to new heights.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.7 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 04, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42152278294663,"sku":"9781394261963","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/63dd12e3a3431bd42c1e4cf7f92934d5.webp?v=1733213107","url":"https:\/\/booksby.splitshops.com\/products\/neuroai-winning-the-minds-of-consumers-with-neuroscience-powered-genai-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}