{"product_id":"new-drugs-fair-prices-managing-the-pharmaceutical-innovation-ecosystem-for-sustainable-and-affordable-new-medicines-paperback","title":"New Drugs, Fair Prices: Managing the Pharmaceutical Innovation Ecosystem for Sustainable and Affordable New Medicines - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian D. Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNew Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This polarized argument creates more heat than light, threatening the social contract between the industry and society on which pharmaceutical innovation depends. \u003c\/p\u003e\u003cp\u003eThis ground-breaking book takes a wholly new perspective on the issue and raises the debate to a more informed and productive level. Drawing on interviews with more than 70 experts across the pharmaceutical innovation world and combining a diverse literature from scientific, political, economic and business domains, it describes how a sustainable and affordable supply of new medicines is possible only by balancing pharmaceutical innovation's complex, adaptive ecosystem. By considering how each of the ecosystem's seven habitats work and interact with the others, it makes a comprehensive set of recommendations for achieving that ecosystem balance. \u003c\/p\u003e\u003cp\u003eThe core message of \u003ci\u003eNew Drugs, Fair Prices \u003c\/i\u003eis important to anyone who ever has needed or will ever need a medicine: we can have a sustainable supply of new medicines that are both innovative and affordable if we manage the pharmaceutical innovation ecosystem intelligently.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrian D. Smith\u003c\/strong\u003e is an academic, author and advisor who has worked in and studied the life sciences sector for over 40 years. He has published over 300 books, papers and articles and worked with most of the world's leading pharmaceutical companies. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42170072727687,"sku":"9781032361055","price":85.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ce7c5a0e760b63cab85868b6d937ad30.webp?v=1733345586","url":"https:\/\/booksby.splitshops.com\/products\/new-drugs-fair-prices-managing-the-pharmaceutical-innovation-ecosystem-for-sustainable-and-affordable-new-medicines-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}