{"product_id":"nostalgia-marketing-rekindling-the-past-to-influence-consumer-choices-hardcover","title":"Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMarco Pichierri\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMarco Pichierri\u003c\/b\u003e is Assistant Professor of Marketing and Business Management at the University of Bari \"Aldo Moro\" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the \u003ci\u003eJournal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, \u003c\/i\u003eand \u003ci\u003eCurrent Issues in Tourism.\u003c\/i\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarco Pichierri\u003c\/b\u003e is Assistant Professor of Marketing and Business Management at the University of Bari \"Aldo Moro\" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the \u003ci\u003eJournal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, \u003c\/i\u003eand \u003ci\u003eCurrent Issues in Tourism.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 12, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42123060740231,"sku":"9783031215452","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e34ac5b8c60d3c11c21b7ad26d4f501c.webp?v=1732564166","url":"https:\/\/booksby.splitshops.com\/products\/nostalgia-marketing-rekindling-the-past-to-influence-consumer-choices-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}