{"product_id":"planning-and-managing-public-relations-campaigns-a-strategic-approach-paperback","title":"Planning and Managing Public Relations Campaigns: A Strategic Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMandy Pearse\u003c\/b\u003e (Author), \u003cb\u003eAnne Gregory\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNavigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn its 6th edition, \u003ci\u003e\u003cb\u003ePlanning and Managing Public Relations Campaigns\u003c\/b\u003e\u003c\/i\u003e, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review. \u003cp\u003e\u003c\/p\u003eKeeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDr Anne Gregory\u003c\/b\u003e is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice. She remains a consultant and an advisor at board level to several large organizations. \u003cbr\u003e\u003cb\u003e\u003cbr\u003eMandy Pearse\u003c\/b\u003e is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses of the CIPR, RTPI and many other clients.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43774997037191,"sku":"9781398620292","price":79.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/Ai3S8Rmm9u9781398620292.webp?v=1769194253","url":"https:\/\/booksby.splitshops.com\/products\/planning-and-managing-public-relations-campaigns-a-strategic-approach-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}