{"product_id":"pr-for-authors-how-to-use-public-relations-press-releases-and-social-media-to-sell-more-books-paperback","title":"PR for Authors: How to use public relations, press releases, and social media to sell more books - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNancy Hendrickson\u003c\/b\u003e (Author), \u003cb\u003eMichelle Campbell-Scott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy This Book Could Really Help YOUR Book Sales\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePublic relations - PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult.\u003c\/p\u003e\u003cp\u003ePR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand.\u003c\/p\u003e\u003cb\u003eHow PR Can Help You\u003c\/b\u003e\u003cp\u003eYou could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service.\u003c\/p\u003e\u003cp\u003ePress releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book!\u003c\/p\u003e\u003cp\u003eIt's all about \u003cb\u003esocial proof\u003c\/b\u003e. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too.\u003c\/p\u003e\u003cp\u003eUse the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be.\u003c\/p\u003e\u003cp\u003eThis book will show you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat PR is - and what it isn't.\u003c\/li\u003e\n\u003cli\u003eHow to find great lists of reporters using a little-known method.\u003c\/li\u003e\n\u003cli\u003eHow to find the 'story' or hook in your book to turn it into a great press release.\u003c\/li\u003e\n\u003cli\u003eThe best \u003cb\u003efree \u003c\/b\u003epress release distribution services.\u003c\/li\u003e\n\u003cli\u003eThe PR possibilities of your website.\u003c\/li\u003e\n\u003cli\u003eHow to set up a 'press room' on your website.\u003c\/li\u003e\n\u003cli\u003eThe PR possibilities of social media.\u003c\/li\u003e\n\u003cli\u003eWhat to do next time you publish a book, for maximum PR exposure. and lots more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book could be the missing part of your marketing plan.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 27, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43323708375175,"sku":"9780992960919","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/htsPcGslfJ9780992960919.webp?v=1760586611","url":"https:\/\/booksby.splitshops.com\/products\/pr-for-authors-how-to-use-public-relations-press-releases-and-social-media-to-sell-more-books-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}