{"product_id":"pricing-the-new-ceo-imperative-a-book-from-the-pricing-profession-to-the-c-suite-paperback","title":"Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback","description":"\u003cp\u003eby \u003cb\u003eStephan M. Liozu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePricing--The New CEO Imperative\u003c\/i\u003e, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePricing \u003c\/i\u003ehas 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.\u003cbr\u003e\u003cbr\u003eThis book was made possible through the financial contribution of ten companies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBoston Consulting Group\u003c\/li\u003e\n\u003cli\u003eDeloitte Consulting LLP\u003c\/li\u003e\n\u003cli\u003eINSIGHT2PROFIT\u003c\/li\u003e\n\u003cli\u003eManchon \u0026amp; Company\u003c\/li\u003e\n\u003cli\u003eMiller Advisors\u003c\/li\u003e\n\u003cli\u003ePricefx\u003c\/li\u003e\n\u003cli\u003ePros Holdings\u003c\/li\u003e\n\u003cli\u003eSimon Kucher \u0026amp; Partners\u003c\/li\u003e\n\u003cli\u003eVendavo\u003c\/li\u003e\n\u003cli\u003eZilliant \u003c\/li\u003e\n\u003c\/ul\u003eThis collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 488\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.98 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 10, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42159331475591,"sku":"9781945815089","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e363f4eb22b22c0911179638344ab31d.webp?v=1733265827","url":"https:\/\/booksby.splitshops.com\/products\/pricing-the-new-ceo-imperative-a-book-from-the-pricing-profession-to-the-c-suite-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}