{"product_id":"product-strategy-2-books-in-1-mastering-the-basics-and-dominating-the-competition-a-guide-beyond-the-basics-paperback","title":"Product Strategy: 2 Books in 1: Mastering the Basics and Dominating the Competition + A Guide Beyond the Basics - Paperback","description":"\u003cp\u003eby \u003cb\u003eGary Metcalfe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eMastering the Basics and Dominating the Competition: So you have a great product. Guess what? Your competitors have one as well. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow do you ensure that your product stands out? How do you guarantee the success of your hard work? \u003cbr\u003eThe answer: \u003cbr\u003eProduct Strategy\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAll great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way \u003c\/p\u003e\u003cp\u003eLearning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnclear product goals\u003c\/li\u003e\n\u003cli\u003eCustomer miscommunication\u003c\/li\u003e\n\u003cli\u003ePoor vision and hefty backlogs\u003c\/li\u003e\n\u003cli\u003eLack of feedback\u003c\/li\u003e\n\u003cli\u003ePoor marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eand much much more.....\u003c\/p\u003e\u003cp\u003eProduct strategy encompasses a large number of principles. In this book you will learn the basics which will help you \u003cstrong\u003eget your strategy up and running in no time \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHere's a small taste of what you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eElements of a great vision\u003c\/li\u003e\n\u003cli\u003eOptimal marketing strategies\u003c\/li\u003e\n\u003cli\u003eCustomer feedback\u003c\/li\u003e\n\u003cli\u003eHow to fix a bad strategy\u003c\/li\u003e\n\u003cli\u003eProduct management\u003c\/li\u003e\n\u003cli\u003eImportant roles\u003c\/li\u003e\n\u003cli\u003eCareers in product management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGrab your copy today \u003c\/strong\u003eand learn how you can ensure a successful product launch and create the results you desire within your organization \u003cbr\u003e\u003c\/p\u003eA Guide Beyond the Basics: \u003cstrong\u003e\u003c\/strong\u003eLearning how to create and manage a product strategy is essential to dominate your competition  \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMany companies may try to go without this strategy, assuming that they will be just fine developing \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eproducts without one. Often this leads to a lot of issues, wasted time and money, and a product that \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003efails. Do not be one of them \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eInside you will learn: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhat is a product strategy\u003c\/li\u003e\n\u003cli\u003eThe different types of innovations that you may work on with your products\u003c\/li\u003e\n\u003cli\u003eHow to differentiate your products\u003c\/li\u003e\n\u003cli\u003eHow to pick out the right customers for your product\u003c\/li\u003e\n\u003cli\u003eWhen it is time to pivot or make changes to your product ideas\u003c\/li\u003e\n\u003cli\u003eHow often you need to make changes to your product strategy\u003c\/li\u003e\n\u003cli\u003eHow to improve the customer experience\u003c\/li\u003e\n\u003cli\u003eWhy the product strategy is so important to growing your business\u003c\/li\u003e\n\u003cli\u003eThe life cycle of your product and why it is so important to learn and understand\u003c\/li\u003e\n\u003cli\u003eSimple ways to be clear on your innovation strategy\u003c\/li\u003e\n\u003cli\u003eThe importance of getting your business model to work with your product strategy\u003c\/li\u003e\n\u003cli\u003eAnd so much more\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWhen you are ready to add a \u003cstrong\u003eproduct strategy \u003c\/strong\u003eto your business, either with a brand new product or with the one you have had on the market for some time, make sure to get this guidebook to help you get started \u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 222\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42108102115463,"sku":"9781796702507","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/2d26bbae0693d7514fd3bce1f1e1f5fe.webp?v=1732462521","url":"https:\/\/booksby.splitshops.com\/products\/product-strategy-2-books-in-1-mastering-the-basics-and-dominating-the-competition-a-guide-beyond-the-basics-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}