{"product_id":"project-2000-the-rise-and-fall-of-oldsmobile-division-of-general-motors-paperback","title":"Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert J. Horvath\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eUsing Oldsmobile's own description, \"Project 2000,\" of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner\/dealer-operator, who was driven out of business by General Motors.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAfter retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 10 x 7.99 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 17, 2006\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42119329415303,"sku":"9781419606007","price":25.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/427c7fef824d3f554851ee199e73715a.webp?v=1732540200","url":"https:\/\/booksby.splitshops.com\/products\/project-2000-the-rise-and-fall-of-oldsmobile-division-of-general-motors-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}