{"product_id":"public-relations-and-the-digital-professional-discourse-and-change-hardcover","title":"Public Relations and the Digital: Professional Discourse and Change - Hardcover","description":"\u003cp\u003eby \u003cb\u003eClea Bourne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eClea Bourne\u003c\/b\u003e is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of \u003ci\u003eTrust, Power and Public Relations in Financial Markets\u003c\/i\u003e\u003ci\u003e, \u003c\/i\u003eand has published widely in a range of journals and edited collections. \u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eClea Bourne\u003c\/b\u003e is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of \u003ci\u003eTrust, Power and Public Relations in Financial Markets\u003c\/i\u003e\u003ci\u003e, \u003c\/i\u003eand has published widely in a range of journals and edited collections. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 230\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42121706274951,"sku":"9783031139550","price":178.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c89222478d0f80ff55902e46c9a3e468.webp?v=1732555386","url":"https:\/\/booksby.splitshops.com\/products\/public-relations-and-the-digital-professional-discourse-and-change-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}