{"product_id":"real-food-fake-food-why-you-dont-know-what-youre-eating-and-what-you-can-do-about-it-paperback","title":"Real Food\/Fake Food: Why You Don't Know What You're Eating and What You Can Do about It - Paperback","description":"\u003cp\u003eby \u003cb\u003eLarry Olmsted\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Olmsted makes you insanely hungry and steaming mad--a must-read for anyone who cares deeply about the safety of our food and the welfare of our planet.\" -Steven Raichlen, author of the Barbecue! Bible series\"The world is full of delicious, lovingly crafted foods that embody the terrain, weather, and culture of their origins. Unfortunately, it's also full of brazen impostors. In this entertaining and important book, Olmsted helps us fall in love with the real stuff and steer clear of the fraudsters.\" -Kirk Kardashian, author of Milk Money: Cash, Cows, and the Death of the American Dairy Farm You've seen the headlines: Parmesan cheese made from wood pulp. Lobster rolls containing no lobster at all. Extra-virgin olive oil that isn't. So many fake foods are in our supermarkets, our restaurants, and our kitchen cabinets that it's hard to know what we're eating anymore. In Real Food \/ Fake Food, award-winning journalist Larry Olmsted convinces us why real food matters and empowers consumers to make smarter choices. Olmsted brings readers into the unregulated food industry, revealing the shocking deception that extends from high-end foods like olive oil, wine, and Kobe beef to everyday staples such as coffee, honey, juice, and cheese. It's a massive bait and switch in which counterfeiting is rampant and in which the consumer ultimately pays the price. But Olmsted does more than show us what foods to avoid. A bona fide gourmand, he travels to the sources of the real stuff to help us recognize what to look for, eat, and savor: genuine Parmigiano-Reggiano from Italy, fresh-caught grouper from Florida, authentic port from Portugal. Real foods that are grown, raised, produced, and prepared with care by masters of their craft. Part cautionary tale, part culinary crusade, Real Food \/ Fake Food is addictively readable, mouthwateringly enjoyable, and utterly relevant.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003e Do not take another bite or swallow another sip of anything before reading \u003ci\u003eReal Food \/ Fake Food.\u003c\/i\u003e *\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e It's unnerving that so many people don't know what authentic olive oil or port wine tastes like because they've been undersold on some offshoot knockoff and no one is raising a flag--until now. \u003cb\u003e Ming Tsai, author, chef, and host of PBS s \u003ci\u003eSimply Ming\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Larry Olmsted s meticulously researched tour de force is chilling for what he uncovers about the food industry. \u003cb\u003e Dan Dunn, author of \u003ci\u003eAmerican Wino: A Tale of Reds, Whites, and One Man s Blues\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This is the health equivalent of Ralph Nader's expose \u003ci\u003eUnsafe at Any Speed.\u003c\/i\u003e The content blows the doors off the kitchens. \u003cb\u003e *Michael Patrick Shiels, author of \u003ci\u003eInvite Yourself to the Party\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhere's the Kobe Beef?: \u003c\/b\u003eMore than 99.9 percent of the so-called Kobe beef sold in this country is Fake.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eParmesan-Gate: \u003c\/b\u003eMost Parmesan cheese sold in the United States, grated or whole, cheap or expensive, is Fake.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe Restaurant Scam: \u003c\/b\u003e Restaurants can claim any food is organic or dry aged, heritage breed or wild caught. Even names of farms and types of fish are misrepresented to justify higher prices.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe Extra-Virgin Olive Oil Racket: \u003c\/b\u003e Though widely considered the healthiest fat, 75 to 80 percent of the extra-virgin olive oil sold in this country is Fake, and some is even dangerous.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe Sushi Fraud: \u003c\/b\u003eDNA testing was used to compare the fish that menus offered with the actual species brought to the table in New York City sushi restaurants. In the largest study, 100 percent of the restaurants had lied.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe Seafood Swap: \u003c\/b\u003eA third of the seafood sold in this country is intentionally mislabeled.\u003cbr\u003e \"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLarry Olmsted\u003c\/b\u003e writes the \"Great American Bites\" column for \u003ci\u003eUSA Today\u003c\/i\u003e and is the travel and food columnist at Forbes.com, where his column was named one of the World's Top 100 Travel Sites. A longtime member of the Society of American Travel Writers and Golf Writers Association of America, he covers food, wine, and spirit topics, including regional food specialties, production, health, consumer issues, celebrity chefs, and restaurants worldwide. He appears regularly on radio and television and is a frequent contributor to the \u003ci\u003eDr. Oz Show.\u003c\/i\u003e Olmsted, who has visited more than forty countries around the globe, is of the author of two books on golf and \u003ci\u003eGetting into Guinness. \u003c\/i\u003e(In the process of writing that book he personally set or broke three Guinness world records). He teaches nonfiction writing at Dartmouth College and lives with his wife live in Vermont.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.1 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 03, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42112095617159,"sku":"9781616207410","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ef92210fdbc9eca70c695943ba1d87cd.webp?v=1732482994","url":"https:\/\/booksby.splitshops.com\/products\/real-food-fake-food-why-you-dont-know-what-youre-eating-and-what-you-can-do-about-it-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}