{"product_id":"red-hot-cold-call-selling-prospecting-techniques-that-really-pay-off-paperback","title":"Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaul S. Goldner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCompletely revised with fresh examples and all new chapters, the second edition of \u003cem\u003eRed-Hot Cold Call Selling\u003c\/em\u003e reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edefine and target your ideal market -- and stop squandering time, energy, and money on unfocused prospecting\u003c\/li\u003e\n\u003cli\u003edevelop a personalized script utilizing all the elements of a successful cold call\u003c\/li\u003e\n\u003cli\u003eget valuable information from assistants -- and then get past them\u003c\/li\u003e\n\u003cli\u003eview voice mail not as a frustrating barrier, but as a unique opportunity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eRed-Hot Cold Call Selling\u003c\/em\u003e includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Paul S. Goldner is a highly sought-after speaker, trainer, and consultant specializing in sales strategy and motivation. He is the author of the first edition of Red-Hot Cold Call Selling, which has sold tens of thousands of copies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2006\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130547769479,"sku":"9780814473481","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e41a7e5be6851cb81c39aa19c324f9c3.webp?v=1732611778","url":"https:\/\/booksby.splitshops.com\/products\/red-hot-cold-call-selling-prospecting-techniques-that-really-pay-off-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}