{"product_id":"relationship-management-strategy-in-higher-education-paperback","title":"Relationship Management Strategy in Higher Education - Paperback","description":"\u003cp\u003eby \u003cb\u003eRoxana D. Maiorescu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can academic institutions preserve their core mission in a deeply polarized environment in which they face crises and compete for external funding, enrollment, and faculty recruitment?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eRelationship Management Strategy in Higher Education\u003c\/i\u003e, readers are provided a comprehensive framework to address the most pressing challenges facing academia today: the post-2008 demographic cliff, shifting public perceptions, and institutional crises. By integrating robust research from sociology, communication, higher education management, and organizational psychology, this book showcases that applying relationship management and institutional identification can unify internal and external stakeholders, boost institutional reputation, increase enrollment and retention, and secure external funding and donations.\u003c\/p\u003e\u003cp\u003eSpanning two strategic sections, the text offers actionable insights into value convergence with faculty, students, and staff, as well as relationship-building with donors, alumni, and corporate partners. Real-world case studies that range from the historical leadership styles at Virginia Tech and Purdue to modern issues and crisis management at USC and Brown University, bring these theoretical concepts to life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey features include: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn analysis of leadership styles that reinforce or shift faculty, student, and alumni identification with an institution.\u003c\/li\u003e\n\u003cli\u003eSocial media strategies aimed at creating digital communities and social capital.\u003c\/li\u003e\n\u003cli\u003eAn exploration of cross-cultural communication to boost international student and alumni networks.\u003c\/li\u003e\n\u003cli\u003eOnline and offline strategies of managing crises and scandals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEssential reading for university administrators, communication and marketing managers, as well as graduate students in higher education management, this book serves as both a theoretical anchor and a practical guide for securing the future of the modern university.\u003c\/p\u003e\u003cp\u003eThe author has created ancillary materials for instructors, including a PPT deck and test questions. Please email marketing@businessexpertpress.com to request these.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.35 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46377068462215,"sku":"9781606498361","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/aemhvq4Bg69781606498361.webp?v=1793375501","url":"https:\/\/booksby.splitshops.com\/products\/relationship-management-strategy-in-higher-education-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}