{"product_id":"research-perspectives-on-social-media-influencers-and-brand-communication-paperback","title":"Research Perspectives on Social Media Influencers and Brand Communication - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrandi Watkins\u003c\/b\u003e (Editor), \u003cb\u003eAlisa Agozzino\u003c\/b\u003e (Contribution by), \u003cb\u003eCourtney A. Barclay\u003c\/b\u003e (Contribution by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBrandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 18, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42121035907207,"sku":"9781793613639","price":77.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/218b991bf0fedd57b3a622b586b7eca9.webp?v=1732550893","url":"https:\/\/booksby.splitshops.com\/products\/research-perspectives-on-social-media-influencers-and-brand-communication-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}