{"product_id":"retail-marketing-contemporary-approaches-to-retailing-in-the-digital-and-experience-economy-paperback","title":"Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSarah Montano\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eRetail Marketing \u003c\/i\u003eoffers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. \u003cp\u003e\u003c\/p\u003eWritten by the BBC's retail expert, \u003cb\u003eSarah Montano\u003c\/b\u003e, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H\u0026amp;M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice.\u003cb\u003e\u003ci\u003e Retail Marketing \u003c\/i\u003e\u003c\/b\u003eincludes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. \u003cp\u003e\u003c\/p\u003eThis textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSarah Montano\u003c\/b\u003e is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43718272811143,"sku":"9781398617636","price":79.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/HJS5zh6z0_9781398617636.webp?v=1767995425","url":"https:\/\/booksby.splitshops.com\/products\/retail-marketing-contemporary-approaches-to-retailing-in-the-digital-and-experience-economy-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}