{"product_id":"rethink-the-surprising-history-of-new-ideas-paperback","title":"Rethink: The Surprising History of New Ideas - Paperback","description":"\u003cp\u003eby \u003cb\u003eSteven Poole\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn \"engaging and enlightening\" (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e) argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch--from \u003ci\u003eGuardian\u003c\/i\u003e columnist and contributor to \u003ci\u003eThe Atlantic\u003c\/i\u003e, Stephen Poole.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInnovation is not always as innovative as it may seem. \u003ci\u003eRethink\u003c\/i\u003e is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked two hundred-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla's bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy. \u003cp\u003e\u003c\/p\u003e \"An anecdote-rich tour through the centuries\" (\u003ci\u003eThe New York Times\u003c\/i\u003e), with examples from business to philosophy to science, \u003ci\u003eRethink \u003c\/i\u003eshows what we can learn by revisiting old, discarded ideas and considering them from a novel perspective. From within all these rich anecdotes of overlooked ideas come good ones, helping us find new ways to think about ideas in our own time--including out-of-the-box proposals in the boardroom to grand projects for social and political change. \u003cp\u003e\u003c\/p\u003e \"Clever and entertaining...a thoughtful and thought-provoking book\" (\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e, London)\u003ci\u003e, Rethink\u003c\/i\u003e helps you see the world differently. Armed with this picture of the surprising evolution of ideas and their triumphant second lives, and in the bestselling tradition of Malcolm Gladwell, Poole's new approach to a familiar topic is fun, convincing, and brilliant--and offers a clear takeaway: if you want to affect the future, start by taking a look at the past.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.3 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42116966416519,"sku":"9781501145612","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/46a0b5086563cf8699037d3b412e5e31.webp?v=1732520215","url":"https:\/\/booksby.splitshops.com\/products\/rethink-the-surprising-history-of-new-ideas-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}