{"product_id":"run-with-foxes-make-better-marketing-decisions-paperback","title":"Run with Foxes: Make Better Marketing Decisions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDervan Paul\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePaul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. \u003c\/p\u003e\u003cp\u003eHe's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.\u003c\/p\u003e\u003cp\u003eRun With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePaul Dervan currently consults with marketing teams on their decision-making. Previously he was the Global Brand Director at Indeed, the world's largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBefore that, Paul was with PokerStars, the world's largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences. \u003cp\u003e\u003c\/p\u003ePrior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand's most successful period, becoming market leader of postpaid segments, with 35% market share.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 8.35 x 5.43 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45319548502151,"sku":"9780857197726","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/jCCr-pheXw9780857197726.webp?v=1784832505","url":"https:\/\/booksby.splitshops.com\/products\/run-with-foxes-make-better-marketing-decisions-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}