{"product_id":"securing-the-mrap-169-lessons-learned-in-marketing-and-military-procurement-hardcover","title":"Securing the Mrap: Lessons Learned in Marketing and Military Procurement Volume 169 - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJames Hasik\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDwight D. Eisenhower once quipped, \"You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics.\" Military acquisition and procurement--that is, how a nation manages investments, technologies, programs, and support--is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions?\u003c\/p\u003e\u003cp\u003eDuring the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response--the mine-resistant, ambush-protected vehicle, or MRAP--required years of entrepreneurial marketing by the defense industry.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eSecuring the MRAP: Lessons Learned in Marketing and Military Procurement\u003c\/i\u003e, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow.\u003c\/p\u003e\u003cp\u003eAn important contribution to the seemingly disparate fields of marketing and defense policy, \u003ci\u003eSecuring the MRAP \u003c\/i\u003eis an eye-opening revelation to defense industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJAMES HASIK is a senior research fellow in the Center for Government Contracting at George Mason University in Fairfax, Virginia. He is the author of \u003ci\u003eArms and Innovation: Entrepreneurship and Alliances in the Twenty-First-Century Defense Industry\u003c\/i\u003e and coauthor of \u003ci\u003eThe Precision Revolution: GPS and the Future of Aerial Warfighting\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42163066994823,"sku":"9781623499426","price":81.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e5f33c21a798fd93c3bc341d785821d7.webp?v=1733294422","url":"https:\/\/booksby.splitshops.com\/products\/securing-the-mrap-169-lessons-learned-in-marketing-and-military-procurement-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}