{"product_id":"selling-the-abstract-understanding-the-nuances-of-it-services-and-saas-marketing-hardcover","title":"Selling the Abstract - Understanding the Nuances of IT Services and SAAS Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmit Khanduja\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you sell a service, you're selling a promise. Buyers cannot evaluate what doesn't yet exist-they can only decide whether to trust you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSelling the Abstract is a guide for professional services firms navigating this fundamental challenge. Written from two decades of experience in B2B marketing, it offers a grounded approach to building credibility, reaching decision-makers, and earning consideration in complex buying cycles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book covers positioning, content strategy, digital channels, demand generation, account-based marketing, and the evolving role of AI-always with an emphasis on practical application. Alongside frameworks and ideas, you'll find checklists, tools, and mental models designed to turn strategy into action.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a book of theories. It's a collection of lessons learned from campaigns that worked, pitches that didn't, and the hard-won understanding that in services marketing, trust is not a differentiator-it's the foundation.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 21, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45646810775687,"sku":"9789376310616","price":41.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/3MuJym3rmj9789376310616.webp?v=1787190622","url":"https:\/\/booksby.splitshops.com\/products\/selling-the-abstract-understanding-the-nuances-of-it-services-and-saas-marketing-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}