{"product_id":"share-building-social-media-word-of-mouth-paperback","title":"#Share: Building Social Media Word of Mouth - Paperback","description":"\u003cp\u003eby \u003cb\u003eNatalie T. Wood\u003c\/b\u003e (Author), \u003cb\u003eCaroline K. Muñoz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEach day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.\u003c\/p\u003e\u003cp\u003eElectronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.\u003c\/b\u003e Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003espeaks with your brand voice, \u003c\/li\u003e\n\u003cli\u003estimulates engagement, \u003c\/li\u003e\n\u003cli\u003einspires consumers to #share, \u003c\/li\u003e\n\u003cli\u003eand complies with industry and federal guidelines.\u003c\/li\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 07, 2022\u003c\/div\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42170867482759,"sku":"9781637424148","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/084df9899c8b78c8282b6819b50f1817.webp?v=1733351283","url":"https:\/\/booksby.splitshops.com\/products\/share-building-social-media-word-of-mouth-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}