{"product_id":"small-data-paperback","title":"Small Data: The Tiny Clues That Uncover Huge Trends - Paperback","description":"\u003cp\u003eby \u003cb\u003eMartin Lindstrom\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSmall Data\u003c\/i\u003e combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMartin Lindstrom\u003c\/b\u003e is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, \u003ci\u003eBuyology\u003c\/i\u003e, and five other books on branding and consumer behavior. In 2009, \u003ci\u003eTime Magazine\u003c\/i\u003e recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.2 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42092338610311,"sku":"9781250118011","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/6a92f84a9b1491631c8e3cd90f22db2b.webp?v=1732300507","url":"https:\/\/booksby.splitshops.com\/products\/small-data-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}