{"product_id":"social-media-how-to-engage-share-and-connect-hardcover","title":"Social Media: How to Engage, Share, and Connect - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRegina Luttrell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of \u003ci\u003eSocial Media: How to Engage, Share, and Connect\u003c\/i\u003e helps students build success in integrated PR practice.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRegina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, \"sticky\" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. \u003cp\u003e\u003c\/p\u003e New features of the fifth edition include: \u003cbr\u003e- \u003cb\u003eChapter 4: Generative AI\u003c\/b\u003e covers the technology's uses and implications for strategic communication\u003cbr\u003e- \u003cb\u003eChapter 7: Storytelling in Social Media\u003c\/b\u003e emphasizes the art of crafting narratives that resonate with audiences\u003cbr\u003e- \u003cb\u003eSticky Social Media\u003c\/b\u003e boxes apply chapter concepts to real brand cases\u003cbr\u003e- \u003cb\u003eROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action\u003c\/b\u003e boxes feature case studies of strategic, integrated PR, social media, and digital campaigns\u003cbr\u003e- \u003cb\u003eStorytelling: Communicate, Captivate, Connect\u003c\/b\u003e boxes provide insight into how storytelling enhances communication strategies \u003cp\u003e\u003c\/p\u003e\u003cb\u003eOnline resources (bloomsbury.pub\/luttrellsocialmedia5e)\u003c\/b\u003e include lecture slides and other teaching materials for instructors and students.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRegina Luttrell \u003c\/b\u003eis Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including \u003ci\u003eSocial Media and Society: An Introduction to the Mass Media Landscape\u003c\/i\u003e; \u003ci\u003ePublic Relations Campaigns: An Integrated Approach\u003c\/i\u003e; \u003ci\u003eThe PR Agency Handbook\u003c\/i\u003e; and \u003ci\u003eThe Millennial Mindset: Unraveling Fact from Fiction\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 21, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43634868125831,"sku":"9781538186725","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/UfqOzXMNHQ9781538186725.webp?v=1765983315","url":"https:\/\/booksby.splitshops.com\/products\/social-media-how-to-engage-share-and-connect-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}