{"product_id":"social-media-marketing-for-small-businesses-paperback","title":"Social Media Marketing for Small Businesses: How to Get New Customers, Make More Money, and Stand Out from the Crowd - Paperback","description":"\u003cp\u003eby \u003cb\u003eJon Law\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSocial media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. \u003cstrong\u003eFor businesses, the implications are even more profound.\u003c\/strong\u003e Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing. \u003c\/p\u003e\u003cbr\u003eThe idea of writing \u003cstrong\u003e\u003cem\u003eSocial Media Marketing for Small Businesses\u003c\/em\u003e\u003c\/strong\u003e came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to \"be yourself.\"\u003cstrong\u003e I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line\u003c\/strong\u003e through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to: \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003eSet up \u0026amp; optimize a website and social presence.Establish a brand, digital, and social strategy that fits your business. Create content \u0026amp; build an audience on Instagram, Facebook, YouTube, TikTok, LinkedIn, and other key platforms for small businesses. Convert views into customers through funnels \u0026amp; profitable advertisements.Streamline digital efforts \u0026amp; maximize output at minimal cost.\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eIn sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. \u003cstrong\u003eThe world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42124056363143,"sku":"9781957470078","price":21.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/41a6c31c65522aaf0d453c8e53ba1861.webp?v=1732569482","url":"https:\/\/booksby.splitshops.com\/products\/social-media-marketing-for-small-businesses-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}