{"product_id":"social-media-marketing-paperback-1","title":"Social Media Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eEric Stewart Harvey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e provides students with an accessible yet complete introduction to social media marketing. The book guides readers through an interactive project that introduces them to key functional areas of social media marketing, including social networking, target audience profiles, social media audit, content marketing, social media analytics, and overall social media strategy. This hands-on approach helps students better understand the practical application of theoretical concepts. Additionally, students get to see strategic marketing in action as they observe how brand creation works within the social media ecosystem. \u003cbr\u003e \u003cbr\u003e \u003cem\u003eSocial Media Marketing\u003c\/em\u003e helps readers understand how the implementation of a strategic and intentional social media marketing plan can help a business better connect with customers, generate interest, and achieve goals. It is an excellent resource for instructors who teach courses in social media marketing, integrated marketing communications, and marketing principles.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEric Stewart Harvey\u003c\/strong\u003e has served as the director of the Center for the Advancement of Digital Marketing and Analytics (CADMA) at Ball State University for the past four years. At the Center, over 1,000 students have taken social media marketing courses that provide them with the foundational skills they will need to progress after graduation into the digital marketing field. Professor Harvey has taught marketing for the past 10 years with focus in social media marketing, integrated marketing communications, and product and brand management. He has a significant practitioner background, having worked at Verizon in various marketing disciplines.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42116262559879,"sku":"9781516527137","price":150.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c5475af339f942ce5d9352e5c12a796d.webp?v=1732515137","url":"https:\/\/booksby.splitshops.com\/products\/social-media-marketing-paperback-1","provider":"Books by splitShops","version":"1.0","type":"link"}